Digital signage software pricing in 2026 runs from $0 to $45 per screen per month on public self-serve plans. In practice, the digital signage cost most small businesses pay is lower: free tiers cover one to three screens, entry paid plans sit between $5 and $20 per screen, and only enterprise tiers reach $38 to $45. The price that matters is the one at your real screen count, plus any player hardware.
Key takeaways
- Visora (visora.mx): best for restaurants and small venues running 1 to 15 screens on TVs they already own. $0 Free for 1 screen, then $29 per month for 2 screens.
- Yodeck: best for teams that want a dedicated player per screen. Free for 1 screen, then $8 per screen per month on Basic.
- OptiSigns: best for a large app library and a free start on up to 3 screens. $10 per screen per month on Standard ($9 billed annually).
- ScreenCloud: best for corporate communications and dashboards. $20 per screen per month on Core, billed annually.
| Product | Best for | Starting price | Hardware needed | Scheduling tier |
|---|---|---|---|---|
| Visora | Restaurants and small venues, 1 to 15 screens | $0 (1 screen); $29/mo for 2 screens | None: smart TV browser, Fire TV app or Windows app | Pro, $59/mo and up |
| Yodeck | Fleets on a standard player | $0 (1 screen); $8/screen/mo | Yodeck Player included on annual plans, or a compatible device | Basic scheduling on Basic; advanced on Premium ($12) |
| OptiSigns | Broad app library, free start | $0 (up to 3 screens); $10/screen/mo | Supported device; free plan limited to OptiSigns, Windows, Linux and Raspberry Pi devices | Standard ($10/screen) and up |
| ScreenCloud | Corporate comms and dashboards | $20/screen/mo (annual) | Supported device; free device offer on annual plans | Not itemized on its pricing page |
Digital signage cost at 1, 2, 4 and 10 screens
Monthly software cost only, USD, list prices. Yodeck and OptiSigns show their monthly rates; ScreenCloud shows its annual-billing rate.
| Screens | Visora | Yodeck Basic | OptiSigns Standard | ScreenCloud Core |
|---|---|---|---|---|
| 1 | $0 (Free) or $29 (Starter) | $0 (free plan) or $8 | $0 (free plan) or $10 | $20 |
| 2 | $29 (Starter) | $16 | $0 (free plan) or $20 | $40 |
| 4 | $59 (Pro, includes scheduling) | $32 | $40 | $80 |
| 10 | $159 (Business) | $80 | $100 | $200 |
Visora is not the lowest software line at 2, 4 or 10 screens. Yodeck Basic is. What Visora's price includes is a browser-based setup with no player per screen, plus scheduling, dayparting and live events from Pro. For the vendor-by-vendor numbers behind these figures, including Fugo, Kitcast, NoviSign and Screenly, see our digital signage price benchmark, which holds the full data and methodology.
Prices checked October 2026 on each vendor's own pricing page: Visora, Yodeck, OptiSigns, ScreenCloud. Visora publishes this guide; we note where competitors fit better.
What does digital signage software cost in 2026?
For most restaurants and small businesses, the practical digital signage price bands are:
- One test screen: $0 on a free tier, or $8 to $29 per month on a paid plan
- Two to four customer-facing screens: roughly $16 to $80 per month, depending on vendor and plan
- Ten screens: roughly $80 to $200 per month on entry plans
- Enterprise or managed signage: $38 to $45 per screen on public enterprise tiers, or a custom quote with onboarding, support and hardware
The subscription is only one piece. A restaurant with a front counter menu board, a pickup screen and a bar promo TV has three screens before it has done anything complex. If the vendor charges per screen, every added display raises the monthly bill. If the vendor also requires media players, the first-year budget rises before the first menu goes live.
That is why the right question is not "What is the cheapest plan?" It is "What will this cost at the screen count I actually need to operate?"
Also considered: other vendors and their entry prices
These platforms also appear on most shortlists. Prices are the lowest public paid tier, checked October 2026.
- Fugo: best for storefronts, lobbies and waiting areas; Essential is $20 per screen per month billed annually ($24 monthly). Our Fugo pricing breakdown covers the tiers.
- Kitcast: best for Apple TV and mixed-device fleets; Starter is $7 per screen billed annually or $9 monthly.
- Juuno: best for the lowest per-screen software price; Business is $5 per screen per month.
- NoviSign: best for template-driven retail and corporate screens; Business is $14 per screen per month.
- Screenly: best for teams standardizing on a dedicated player; Starter is $15 per screen per month billed annually, up to 5 screens.
- Rise Vision: best for schools; K-12 Basic is $11 per display per month, business pricing is quote-based.
- Raydiant: best for multi-location retail and hospitality groups; quote-based.
- Play Digital Signage: best for owners who want volume pricing; per-screen rates drop as screen count grows.
Why does screen count change the monthly bill?
Most public signage plans price around active screens, not locations. Yodeck's documentation says billing is calculated per screen per month once an account has two or more screens, and OptiSigns also prices per screen.12
Screen count is the fastest cost multiplier because restaurants rarely stop at one display. A single counter screen may be enough for a cafe. A QSR or bar often needs:
- one screen for the main menu
- one screen for promos or combos
- one screen near pickup or the bar
- one back-office or prep-area screen for staff updates
Under a per-screen model, a $10 plan becomes $30 at three screens and $50 at five screens. A $20 plan becomes $60 at three screens and $100 at five screens. That math is not bad by itself, but it should be visible before you buy.
The mistake is comparing one-screen pricing when your operational use case is three screens. If your real plan is "front counter plus pickup plus dining room," price that setup directly. Groups that run screens across several sites should also read our guide to multi-location digital signage, because user roles and central control usually decide the plan tier there.
What pricing models should restaurants compare?
ScreenCloud lists Core and Pro by screen, Fugo prices by active connected screen, and Visora publishes plan pricing with included screen capacity. The model matters because the same restaurant can look cheap or expensive depending on whether the second and third screens add linear cost.34
Restaurants usually see four models:
- Free or freemium: Good for testing, but often limited by branding, storage, device support, or screen count.
- Per-screen subscription: Easy to understand, but cost rises in a straight line as the venue adds displays.
- Plan-based pricing: A monthly tier includes a number of screens, users, storage, and features.
- Enterprise or managed service: Sales-led pricing for multi-location, custom support, procurement, or installation-heavy rollouts.
Small restaurants should be careful with free plans. A free screen is useful for learning the product, but customer-facing menus usually need clean branding, stable scheduling, media storage, and manager access. If the free tier puts a logo on the display or blocks the device you already own, the free plan may create a hardware cost somewhere else.
Trying to price a real restaurant rollout? Start with your actual screen count, then compare the numbers on Visora pricing. If you are evaluating several vendors, use our restaurant signage comparison before committing to annual billing.
Restaurant budget scenarios
Restaurant technology budgets are under pressure in 2026. Restaurant Dive reported that a Toast survey of more than 700 operators found 40% focused on profitability, 29% on demand or traffic, and 47% planning more marketing if conditions deteriorate, which makes every software subscription accountable.5
Map your venue to a screen count, then read the cost table above at that count:
| Restaurant setup | Typical screen count | What to price first |
|---|---|---|
| Cafe or bakery | 1 | A free tier with your real TV, then the first paid plan without branding |
| Independent restaurant | 2-3 | Two to three screens on monthly billing, plus any player hardware |
| Bar or QSR | 4-5 | Scheduling for breakfast, lunch and happy hour, which sits on Visora Pro ($59+) |
| Small chain | 6-15 | User roles, central publishing and the price of the next 5 screens |
The range exists because feature needs differ. A bakery that changes three menu images per week does not need the same stack as a multi-location restaurant that schedules breakfast, lunch, happy hour, late-night and seasonal promos across different TVs.
If you already own the screens and can run signage through a browser or simple display app, software may be the main recurring cost. Our smart TV digital signage guide explains when the TV you own is enough. If you need new TVs, players, mounts or an installer, first-year cost changes more than the monthly subscription suggests.
Which hidden costs matter most?
ITS summarizes current subscription expectations as typically $15-$50 per screen per month, but that range does not include every buying variable. The hidden cost is usually not one dramatic fee. It is the stack of hardware, installation, storage, support, and upgrades around the subscription.6
Check these before you buy:
- Media players: Some systems run on a TV browser, while others work better with Raspberry Pi, Fire TV, Android, BrightSign, or vendor hardware.
- Installation: Wall mounts, cable routing, power access, and network checks can cost more than the first month of software.
- Annual billing: A lower monthly equivalent can still require a larger cash commitment up front.
- Premium apps: Dashboards, data feeds, advanced integrations, and secured websites may sit behind higher tiers.
- Storage and upload limits: Large videos, seasonal campaigns, and multiple users can hit limits quickly.
- Support level: Phone support, onboarding, account management, or faster response times may require premium or enterprise plans.
- Video walls: Multi-display layouts often have separate licensing. OptiSigns lists a $25 per month video wall add-on; Visora includes video walls on Business and offers them as a $25 per month add-on on Pro.
For restaurants, the hidden cost that hurts most is maintenance time. If only one manager knows how to update the menu, the software is not really cheap. It is just shifting cost into daily operations.
How should you estimate your real first-year cost?
The most reliable estimate starts with the screen plan, not the vendor homepage. Grand View Research estimated the digital signage market at USD 31.09 billion in 2025, with hardware holding 59.0% of revenue, so a first-year budget should combine software, screens, players, mounting, and staff time before comparing vendors.7
Market totals like these describe the whole industry, not one venue. Our digital signage statistics roundup explains how to read them.
Use this formula:
First-year cost =
12 months of software
+ media players
+ new displays
+ mounts and cabling
+ installation or staff setup time
+ paid add-ons
+ onboarding or support fees
Then run three versions:
| Scenario | What to test |
|---|---|
| Minimum viable rollout | One or two screens, core templates, no premium add-ons |
| Real operating rollout | The screens and features you expect to use every week |
| Growth case | One extra screen, one extra user, one location, or a higher tier |
The growth case is the useful one. On Visora, a third screen moves Starter from $29 to $41, and a fourth screen means Pro at $59 with scheduling included. On a $10 per-screen plan, each added screen is another $10. Price that now, not after managers already rely on the system.
Cost control checklist
Public pricing pages are useful, but they are built to sell plans, not to map your workflow. A restaurant should evaluate the buying decision by how often menus change, how many people update content, and whether the screen setup can survive real service conditions.5
Before signing up, confirm:
- How many screens are included?
- What happens when you add one more screen?
- Can the software run on screens you already own?
- Does it require a separate media player per display?
- Are templates included in the plan you are buying?
- Is scheduling included or gated behind an upgrade?
- Can managers update content from the devices they already use?
- Are there watermarks on free or low-cost plans?
- Can you cancel monthly while testing?
- Is support good enough for a lunch rush issue?
Do not overbuy for a future chain rollout if you are still validating one location. Start with the smallest setup that proves the workflow, then expand when the process is stable.
Who should not choose Visora
Skip Visora if your only goal is the lowest software bill for simple looping playlists: Yodeck Basic costs $80 a month at 10 screens against $159 on Visora Business, and Juuno starts at $5 per screen. Visora is also the wrong fit if you need scheduling for less than $59 a month (Yodeck Basic and OptiSigns Standard both include scheduling), if you want self-serve checkout for more than 15 screens (above 15, Visora is a custom Enterprise quote), or if your IT team wants one standardized hardware player on every screen, which Yodeck bundles on annual plans.
When is cheaper software actually more expensive?
The cheapest subscription is not always the cheapest operating system. Fugo's annual Essential plan starts at $20 per screen, ScreenCloud Core starts at $20 billed annually, and lower-entry tools may still require hardware, higher tiers, or support upgrades once the restaurant workflow gets real.43
Cheaper software becomes expensive when it forces one of these tradeoffs:
- The screen needs a dedicated player you did not budget for.
- The plan lacks scheduling, so staff manually swap breakfast, lunch, and dinner.
- The template editor is too general, so someone keeps rebuilding basic menus.
- The free plan adds branding to customer-facing displays.
- The platform is built for corporate dashboards, not daily menu changes.
- Support is slow when the screen is part of ordering or pickup flow.
This is where restaurant-first software can win even if the headline price is not the lowest on a one-screen comparison. The right system should make weekly work easier: update prices, swap sold-out items, schedule promos, and keep the same content consistent across screens.
If you are comparing against per-screen products, price your real venue on Visora pricing, then check the wider category in our restaurant signage comparison.
Frequently Asked Questions
How much does digital signage software cost in 2026?
Public self-serve digital signage software costs $0 to $45 per screen per month in 2026. Free tiers cover one to three screens, entry paid plans run $5 to $20 per screen, and enterprise tiers reach $38 to $45. Visora bundles screens instead: $0 for 1 screen, $29 for 2, $59 for 4 and $159 for 10.
Is digital signage software priced per screen?
Most vendors price per screen, including Yodeck, OptiSigns, ScreenCloud and Fugo. Visora uses bundled plans with included screens, which can be easier to budget when a venue runs two to ten screens.
What is the cheapest digital signage software setup?
The cheapest setup uses a TV you already own, software that plays in its browser or a free app, and a free tier for the first screen. Yodeck and Visora each keep one screen free and OptiSigns allows up to three free screens on supported devices, all with branding or feature limits.
What hidden costs should I check before buying?
Check media players, annual contracts, onboarding fees, extra users, storage limits, premium apps, support tiers, video-wall licensing, installation, mounts, cabling, and whether scheduling is locked behind a higher plan.
How much should a restaurant budget for three screens?
Three screens cost about $24 to $60 per month in software on entry plans: $24 on Yodeck Basic, $30 on OptiSigns Standard (or free on supported devices), $41 on Visora Starter plus one extra screen, and $60 on ScreenCloud Core. Hardware, mounts and installation are extra.
Is annual billing worth it for digital signage software?
Annual billing can lower the monthly equivalent, but it is only worth it after you confirm the workflow. Test menu updates, scheduling, screen pairing, and manager access before locking in a year.
How do I compare Visora with per-screen software?
Compare total cost at your real screen count, not at one screen. Visora costs $29 for 2 screens, $59 for 4 with scheduling, and $159 for 10. Yodeck Basic costs $16, $32 and $80 at those counts, so Visora wins on setup speed and included features rather than on the lowest software line.
How much does digital signage cost for a multi-location restaurant or hotel chain?
Budget roughly $8 to $45 per screen per month on per-screen platforms such as Yodeck ($8 Basic), OptiSigns ($10 Standard) or ScreenCloud ($20 Core, billed annually), so 50 screens run about $400 to $2,250 per month before hardware. Visora Business is $159 per month for 10 screens and reaches 15 screens with extra screens at $17 each; above 15 screens, Visora Enterprise is a custom quote.
What's a reasonable price range for digital signage software for a restaurant?
A reasonable range for a restaurant is free to about $20 per screen per month on entry plans. A single test screen can be $0 on Visora Free (with a Visora watermark and a Visora promo every 10 minutes) or Yodeck's free screen, while two to four screens usually land between $16 and $80 per month depending on the vendor.
Ready to price the real rollout instead of guessing from one-screen plans? Compare your screen count on Visora pricing, then read our restaurant signage comparison if you want to evaluate Visora against broader signage platforms.